part 1:
if you have the time, please watch this documentary series on Advertising/PR/Consumerism/brainwashing. - it's called Century of Self, it's split up into 4 sections, all are available on google video. http://video.google.com/videoplay?docid=8953172273825999151# it's pretty fucked up, even though i already have read a lot of similarly related information, i found this shocking.

for one thing, a single man named edward bernays seriously did a number on us. he is known as the inventor of public relations and is the nephew of freud. if you watch the movie you can really see the full extent of his influence, not just on the above industries, but every aspect of our culture.

just a small sample of his legacy (he lived to be 100+) we have him to thank for the following:
• 1920s, working for the American Tobacco Company, he sent a group of young models to march in the New York City parade. He then told the press that a group of women's rights marchers would light "Torches of Freedom". On his signal, the models lit Lucky Strike cigarettes in front of the eager photographers. The New York Times (1 April 1929) printed: "Group of Girls Puff at Cigarettes as a Gesture of 'Freedom'". This helped to break the taboo against women smoking in public.
• Bernays used his uncle Sigmund Freud's ideas to help convince the public, among other things, that bacon and eggs was the true all-American breakfast.
• Bernays helped the Aluminum Company of America (Alcoa) and other special interest groups to convince the American public that water fluoridation was safe and beneficial to human health. This was achieved by using the American Dental Association in a highly successful media campaign.
• In the 1930s, his Dixie Cup campaign was designed to convince consumers that only disposable cups were sanitary.

BUT GET THIS ONE!!!
You know the term Banana Republic?
During the cold war, Bernays (working for the United Fruit Company) and the US government made everyone believe that the President of Guatamala was an evil communist, so that they could overthrow the democratically elected leader and put in a puppet government who would allow cheap labour, and therefore cheap production of bananas.
part 2:
we're purposely being kept complacent and calm. they don't trust us and our irrational "animal instincts".
i urge you, please please please turn off your TV. stay away from hollywood movies full of product placements. keep the newspapers shut. don't go to the mall and don't use shopping as therapy.
we are already unique and different through our ideas and actions. we don't need products to "express" our unique selves. we can talk, paint, write, dance, create or destroy to express ourselves. don't fall for the planned obsolescence - if it hasn't worn out, you don't need a new one!!
i know i'm not the first person to say these things, but we have to stay on guard. through the use of psychology our minds are bombarded constantly and they understand how to sell us our "desires" very very very well.
again, please watch that documentary, but most importantly, if you haven't yet, get rid of your fucking TV.